Eros
Dating App Optimizer
PRODUCT CATEGORY
UI/UX Case Study
Consumer App
5 Weeks
DURATION
Ananta Gupta
Ary Minocha
Tania Faquih
COLLABORATORS
This UI/UX project uses AI to enhance the dating app experience by connecting to existing profiles, analyzing photos and prompts, and offering personalized tips, conversation starters, and local date ideas.
Identifying Pain Points
Identifying pain points involved analyzing user behavior and product interactions to uncover key frustrations, inefficiencies, and unmet needs that guided the direction of the redesign.
01
Chat Fatigue
Users are left with empty chats and no tools to navigate awkward silences or conversation starters.
02
No Feedback
Users don’t know which photos, or patterns perform best, making the experience feel unoptimized.
03
App Juggling
Using multiple apps creates scattered chats, repeated effort, and makes it hard to stay consistent.
04
No IRL Transition
Users struggle to turn digital connections into real-life meetups due to lack of tools, or shared context.
Design Process
The process began with user research and insights, followed by personas, site mapping, and flows. Prototypes and wireframes shaped the experience, while strong visual and brand design brought it to life.
Research & Discover
Quantitative
Qualitative
Insights & Analysis
User surveys
Identified key pain points
Launch & Brand Expression
Brand identity
Social media
Prototype Development
UI screens
Interactive prototypes
Visual Design
Logo design
Design system
Iconography
Information Architecture
Created personas
Site Map
Wire Framing
Low-Mid fidelity
User Flow
“I’m not sure how to keep the conversation going.”
“I hate texting first.”
“I feel like I’m doing something wrong.”
“I just want something that feels a bit more natural.”
Asks friends for help crafting messages
Changes prompts or photos often but with little confidence
Leaves chats unread
Screenshots conversations for feedback
Tries to guess what others want to hear
Ignores matches out of fear of “messing it up”
“I don’t know if my profile is turning people away.”
“What should I say to stand out?”
“Is there something wrong with my prompts?”
“Why do some matches disappear after one message?”
Anxious before messaging a new match
Unsure and self-conscious about profile/pictures
Frustrated by dead-end conversations
Curious but skeptical of AI help
A little burnt out from swiping
Empathy Map
The empathy mapping phase helped uncover the thoughts emotions and behaviors of users as they navigate the dating experience.
Target Audience
30%
Explorers & Newcomers
50%
Young Professionals
Students and grads exploring dating, open to learning, building confidence, and connecting authentically.
City singles seeking smarter matches, real connections, and intentional dating, no more endless swiping.
20%
Reflective Daters
Experienced singles re-entering
dating, seeking safety and
compatibility.
This breakdown shows our core users; young professionals seeking real connections, students exploring dating, and experienced singles returning with clarity. Each group shaped a more thoughtful and relevant product.
Home Screen
This app brings clarity to the chaos of modern dating by combining personalization with data-driven insights. The Home Screen offers a quick view of matches, chats, and activity.
